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Cambridge Social Media conference is chance to big up traffic

Cambridge Social Media conference is chance to big up traffic

Lenka Koppova, Cambridge Social Media Day's presenter
Lenka Koppova, Cambridge Social Media Day’s presenter

Internationally-renowned speakers are lined up to help freelancers and small businesses get the most out of their social media at a Cambridge conference.

Teresa Heath-Wareing and Ian Anderson Gray will be among the speakers at Cambridge Social Media Day – expanded due to popular demand to take place on both November 7 and 8.

This second annual event is run by Lenka Koppová, of Cambridge Social Media, who wanted to create a high-impact conference to help people who want to invest in their marketing without having to travel out of Cambridge.

“All these speakers bring amazing value to our audience,” said Lenka. “I have seen them on stages across the UK and am privileged to be hosting them here in Cambridge.

“I want businesses in Cambridge, whether they are one person or many people, to be able to market themselves effectively on social media. I believe it is important for business owners to be able to talk with one another and share ideas. Cambridge Social Media Day is designed to bring all these benefits to our attendees.”

Luca Senatore of Genie Goals is one of the speakers at Cambridge Social Media Day 2019
Luca Senatore of Genie Goals is one of the speakers at Cambridge Social Media Day 2019

Day one of the conference will focus on social media marketing basics. Day two is for people who want to top-up their knowledge and be inspired.

Of the speakers, Teresa writes for Social Media Examiner and hosts the ‘Marketing that Converts’ podcast. She has worked with many big brands and will give the opening keynote on the social customer journey. Ian is founder of the Confident Live Marketing Academy and will be speaking about how to use live video confidently.

Other speakers include LinkedIn expert John Esperian, Andy Lambert from ContentCal, podcaster Chris Huskins, designer Claire Jenks, and Genie Goals’ CEO Luca Senatore.

The conference involves several Cambridge businesses including Drive The Network, Arnott Design, Big Bear Creative, The Work Bees, The Crane Event, Tim Bond Design, Jemima Willcox, Saunders and Lee, Que Rico Tapas, and Cambridge Wine Merchants.

The event arrives hot on the heels of a report by the World Branding Forum which says that only 20 per cent of small business in Cambridge “have any form of social media strategy, compared to a national average of 16 per cent”.

Moreover, says the study, it was found that 58 per cent of consumers say local businesses do not do enough social media marketing but want to engage more with them! More than a third (37 per cent) say they are most likely to follow local businesses on the Facebook platform, followed by LinkedIn (29 per cent), YouTube (15 per cent), Instagram (12 per cent) and Twitter (7 per cent).

The survey also revealed that small business owners admit to spending just 42 minutes per week promoting their business on social media. All that’s got to change!

Lenka Koppova hosting Cambridge Social Media day in 2018
Lenka Koppova hosting Cambridge Social Media day in 2018


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