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Dressbarn new owner to refresh website | Apparel Industry News

Dressbarn new owner to refresh website | Apparel Industry News

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  • The intellectual property assets of Dressbarn have been sold and the transition of its e-commerce business is underway.
  • A new platform and look of dressbarn.com is expected to launch on or about 1 January.
A new platform and look of dressbarn.com is expected to be launched on or about 1 January 2020

A new platform and look of dressbarn.com is expected to be launched on or about 1 January 2020

Ascena Retail Group has sold the intellectual property assets of its Dressbarn brand to a subsidiary of Retail Ecommerce Ventures LLC and has begun the process of transitioning its e-commerce business to the firm. 

A new platform and look of dressbarn.com is expected to launch on or about 1 January as part of the move.

“We believe the future of Dressbarn is bright and we are excited to grow and expand the online presence for the brand,” says Tai Lopez, co-owner of Retail Ecommerce Ventures.

The news comes as Dressbarn began the final stage of its planned wind down by commencing store closing sales at its remaining 544 brick and mortar retail stores today (1 November).

Ascena, which also operates the Ann Taylor, Loft and Lane Bryant chains, says the brand’s existing e-commerce site will remain open for business and will accept gift cards and merchandise credits through 31 December, or while merchandise supplies last.  

It adds gift cards, merchandise credits and other previously issued offers from Dressbarn will not be valid after a subsidiary of Retail Ecommerce Ventures LLC begins operation of dressbarn.com on or after 1 January 2020. 

The decision to shutter Dressbarn was blamed on the chain “not operating at an acceptable level of profitability in today’s retail environment.”

Earlier this month, parent company Ascena swung to a fourth-quarter net loss amid a 4.6% drop in revenue and restructuring costs. 








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