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Use of Live Streaming for Advertising, Growing Adoption of Membership-based Social E-commerce Models, High Adoption of Social E-commerce Among Women

DUBLIN, Nov. 1, 2019 /PRNewswire/ — The “China Social E-commerce Market: Size, Trends and Forecast (2019-2023)” report has been added to ResearchAndMarkets.com’s offering.

China Social E-commerce Market: Size, Trends and Forecast (2019-2023) provides an in-depth analysis of the social e-commerce market in China including detailed description of market sizing and growth.

The report provides an analysis of the China social e-commerce market by value, by penetration rate and includes segment analysis as well.

Social e-commerce provides a number of benefits to the consumers as well as the sellers. Some of the advantages of social e-commerce are increase in website traffic for the sellers, improved search engine rankings for the brands and word-of-mouth advertising. Social e-commerce also enables the sellers to gain knowledge about the customers’ preferences and experiences through their ratings and reviews and also enhances customer satisfaction with a seamless shopping and payment process.

Social e-commerce has been segmented on the basis of type and business models. On the basis of type, social e-commerce has been segmented into peer-to-peer sales platforms, social network-driven sales, group buying, peer recommendations, user-curated shopping and social shopping. The three major business models in social e-commerce are membership-based, content sharing and team purchase.

China’s social e-commerce market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2019-2023). The market is expected to be driven by various growth enhancing factors such as the growing use of social applications, increasing internet usage, rising millennial income, increasing use of smartphones, etc. However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are inefficient promotional activities of users and inadequate quality control systems.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of China’s social e-commerce market has also been forecasted for the period 2019-2023, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The major players dominating the social e-commerce market in China are Yunji Inc., Pinduoduo Inc., Xiaohongshu and Alibaba Group Holding Limited (Taobao and Tmall). The four companies have been profiled in the report providing their business overview, financial overview and business strategies.

Key Topics Covered:

1. Executive Summary

2. Introduction
2.1 Social E-commerce: An Overview
2.1.1 Social E-commerce Timeline
2.1.2 Features of Social E-commerce
2.1.3 Types of Social E-commerce
2.1.4 Social E-commerce Business Models
2.2 Advantages of Social E-commerce
2.3 Social E-commerce Segmentation: An Overview
2.3.1 Social E-commerce Segmentation by Type
2.3.2 Social E-commerce Segmentation by Business Models

3. China Market Analysis
3.1 China Social E-commerce Market: An Analysis
3.1.1 China Social E-commerce Market by Value
3.1.2 China Social E-commerce Market by Penetration Rate
3.1.3 China Social E-commerce Market by Segments (Membership-based, Others)
3.2 China Social E-commerce Market: Segment Analysis
3.2.1 China Membership-based Social E-commerce Market by Value
3.2.2 China Other Social E-commerce Market by Value

4. Market Dynamics
4.1 Growth Drivers
4.1.1 Growing Use of Social Applications
4.1.2 Increasing Internet Usage
4.1.3 Rising Urban Population Purchasing Power
4.1.4 Increasing Use of Smartphones
4.1.5 Rising Middle-Class Spending
4.1.6 Growing Urban Population
4.1.7 Rising Millennial Income
4.2 Challenges
4.2.1 Inefficient Promotional Activities of Users
4.2.2 Inadequate Quality Control Systems
4.3 Market Trends
4.3.1 Use of Live Streaming for Advertising
4.3.2 Growing Adoption of Membership-based Social E-commerce Models
4.3.3 High Adoption of Social E-commerce among Women

5. Competitive Landscape
5.1 China Social E-commerce Market Players: Financial Comparison
5.2 China Social E-commerce Market Players by Research and Development Expenses
5.3 China Social E-commerce Market Players by Key Performance Indicators

6. Company Profiles
6.1 Yunji Inc.
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy
6.2 Pinduoduo Inc.
6.3 Xiaohongshu
6.4 Alibaba Group Holding Limited (Taobao and Tmall)

For more information about this report visit https://www.researchandmarkets.com/r/ljc9db

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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